TechCrunch Top 3

OpenAI's new social app is filled with terrifying Sam Altman deepfakes: OpenAI's Sora app makes it too easy for people to create misleading AI content. Read More

Sources: Gusto paid $600M to acquire Guideline, plans to divest customers linked to rivals: While the HR tech Guideline was last valued at $1.15 billion, the sale will likely yield a profit for most investors. Read More

Meet the end-of-life planning startup co-founded by NBA All-Star Russell Westbrook: Eazewell helps families navigate end-of-life planning, from coordinating a funeral to cancelling someone's mail, with the help of AI. Read More

A message from Chevron

US companies make bold move to power nation's data centers

Data centers need power now. That's why we're working to build multi-gigawatt power stations that generate reliable electricity, with fewer delays and minimal added strain to the grid.

Learn more

Afternoon Must-Reads

Hollywood is not taking kindly to the AI-generated actress Tilly Norwood: Tilly Norwood is not real, but the company that created her hopes that she's the first of many AI-generated stars. Read More

Oura launches Ring 4 Ceramic collection, new charging case, and a 'health panel' feature: The new Oura Ring 4 Ceramic is made from zirconia ceramic, which the company says allows for durability and lightweight comfort. Read More

Salesforce launches enterprise vibe-coding product, Agentforce Vibes: Salesforce is also releasing a vibe-coding agent named Vibe Codey to help companies foray into vibe coding with enterprise security. Read More

Amazon launches a grocery brand with most products under $5: The Amazon Fresh grocery items will be available online and at Amazon Fresh stores. Read More

Meta plans to sell targeted ads based on data in your AI chats: Meta plans to use data from your interactions with AI products to sell targeted ads on Facebook and Instagram. Read More

A message from Google Cloud

Startup School: GenAI Media Multimodal

Go Nano Bananas and Beyond! Learn how Google Cloud AI can empower your startup to build innovative applications at their upcoming Startup School: GenAI Media, kicking off on October 28.

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Last but Not Least

UK government tries again to access encrypted Apple customer data: Report: The U.K. Home Office is seeking access to Apple users' encrypted iCloud backups for a second time, after an earlier attempt failed earlier this year. Read More