| Last month, U.S. Treasury Secretary Janet Yellen said the economy is "in a period of transition," on the grounds that "we have a very strong labor market. When you are creating almost 400,000 jobs a month, that is not a recession." Today, we learned that the U.S. added 528,000 new jobs last month and the unemployment rate has fallen to 3.5%, but for many people in tech, this is a distinction without a difference: According to layoffs.fyi, 467 startups have let go of 64,518 employees so far in 2022. Marketing can't cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results. In his latest TechCrunch+ column, Jonathan Martinez says it's time to "re-forecast, re-prioritize and refine" strategies to move key growth metrics like ARPU and LTV. Using multiple examples, he shares a few ways companies can project revenue using shorter time intervals, along with exercises to help fine-tune their marketing stack. "If new channels and major experiments were in the picture, it's probably best to shelve those for when the markets recover," he advises. (TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.) Read More | 
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