The Latest from TechCrunch |  |
- AOL, Intel, And The New York Times Help betaworks Raise a $20 Million Series B
- Consumer Reports Says Apple Has The Best Tech Support, Acer/Gateway/eMachines The Worst
- Evri Acquires Radar Networks In Semantic Search Consolidation
- Euro Startup Competition Plugg Names Fits.me Its Winner
- FlyScreen Adds Foursquare To Its Android Lock-screen App
- Perseids, John Hughes, And G.I. Joe Are Trending Topics On Wikipedia
- OpenGL 4.0 Comes Out To Play
- Motally Brings Mobile Analytics To Smartphone Games
- The Magic Mouse, Fixed At Last
- Motorola To Replace Google With Bing On Chinese Android Phones
- MyEdu Will Be Your Curriculum Guide And Virtual College Advisor Rolled Into One
- Lucid Imagination Raises $10 Million For Apache Search Technology
- Opera Mini 5 Beta Now Available For Android
- Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Farmville.
- doubleTwist’s iTunes Alternative (That Works With Android) Adds Podcast Support
- Indiagames Partners With IPL And Facebook To Launch Social Cricket Games
- Brizzly’s Been Busy — Buying Apps, Creating Guides, And Going On Picnics.
- Sonos To Take Investment From Index Ventures, Add Mike Volpi To Board Of Directors
- With Its New Release, Gowalla Expands The Check-In Game (Video)
- Why AOL May Just Abandon Bebo Rather Than Sell It
- How The iPad, And The Slate Computer, Will Evolve In The Next Two Years
- How To Use Video SEO To Jump To The Top Of Google Search Results
- Deja Vu: Eyeblaster Files For $115 Million IPO, Again
- BoomStartup Gives Utah Its Own Startup Incubator
- Google Reader Makes A More Visual Play
| AOL, Intel, And The New York Times Help betaworks Raise a $20 Million Series B Posted: 11 Mar 2010 09:13 AM PST Betaworks, the New York City-based holding company investing in the realtime Web, just raised a $20 million Series B. The round was led by RRE Ventures and Intel Capital, DFJ Growth, AOL Ventures, The New York Times, Softbank Japan and Softbank NY, Lerer Investments and Founders Collective, also participated, along with investors from the last round, which was $7.5 million The company both invests and incubates realtime media startups, including Summize (acquired by Twitter for realtime search), bit.ly, TweetDeck, StockTwits, SuperFeedr, Outside.in, OMGPOP, and gdgt. CEO John Borthwick says that the funds will be used to do more of the same, invest in and create realtime media startups.      
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| Consumer Reports Says Apple Has The Best Tech Support, Acer/Gateway/eMachines The Worst Posted: 11 Mar 2010 08:51 AM PST  Consumer Reports has a new report on which computer company has the best tech support. Apple wins! That's what happens when the same company controls the hardware as well as the operating system (and several of the most prominent pieces of software). The highest ranking PC manufacturer is Dell for desktops and Lenovo for laptops.
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| Evri Acquires Radar Networks In Semantic Search Consolidation Posted: 11 Mar 2010 08:50 AM PST After shopping itself around to all the major search engines, Radar Networks finally found a buyer in another semantic search startup. Today, Evri is announcing that it will be acquiring Radar Networks, along with its core technical team and its main product, Twine. Rumors surfaced yesterday on ReadWriteWeb that Evri was being acquired, but that is not the case. Evri is the acquirer. I spoke with both CEOs this morning. They would not disclose the terms of the deal, but it is safe to assume that it was largely an equity-based transaction. Both Evri and Radar Networks share Paul Allen’s Vulcan Capital as their largest shareholder. Radar has raised $24 million in total capital, while Evri has raised $8 million. Radar was unable to raise more during the recession and kept pushing out the release of its next product, T2, an ambitious project to create a semantic index of the Web. Using this semantic index, T2 can do a better job understanding what each Web page it indexes is about. Evri, on the other hand, has been focusing more on filtering the realtime Web and then creating a semantic index of those pages based on matching similar content. One of the big drivers of the deal was the promise of combining Evri’s realtime filtering with T2, which is ideal for more evergreen and authoritative content. “We had to find a home,” explains Radar CEO Nova Spivack. “Fortunately, we had T2 and a portfolio of fundamentally valuable IP. And user growth is holding steady even though we are no longer working on Twine” He also confirmed that he was “in discussions” with larger companies. Why did he choose Evri? “At the end of the day, not only was it a better offer, but Evri is more compatible with our team. Joining one of the larger players was a possibility, but it meant we would not get to work on T2.” Spivack will be an advisor to the combined company. Semantic search is still in its infancy. Consolidation among startups could give the acquirers more firepower, but eventually the bigger search engines are going to start getting serious.      
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| Euro Startup Competition Plugg Names Fits.me Its Winner Posted: 11 Mar 2010 08:42 AM PST
It’s actually even cooler than it sounds. By creating robotic shape-shifting manakins and testing how people reacted by seeing clothes on the robot with their dimensions, sales actually went up. Only 7% of all clothing is sold online today, a $36bn market It’s $20bn for computers), because you can’t see how the clothes look on a human body. The fits.me trial with partners showed these pictures of adjustable manakins wearing clothes increased sales three times and dramatically reduced returns by 28%.      
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| FlyScreen Adds Foursquare To Its Android Lock-screen App Posted: 11 Mar 2010 07:48 AM PST
The new Foursquare widget lets users of the location-based social network access its main features, including the ability to quickly find places nearby, “check-in”, share their location with friends via Foursquare, Twitter and/or Facebook, as well as access their foursquare friends-list.      
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| Perseids, John Hughes, And G.I. Joe Are Trending Topics On Wikipedia Posted: 11 Mar 2010 07:46 AM PST Google has Google Trends, Twitter has trending topics, and now so does Wikipedia. Pete Skomoroch at Data Wrangling built a trending topics page for Wikipedia. The homepage ranks the top-25 Wikipedia articles with the most pageviews over the past 30 days, as well as the fastest rising articles in the past 24 hours. Some of the most popular Wikipedia articles in the past month include ones on the Perseids meteor shower, Danish physicist Hans Christian Ørsted, director John Hughes, and G.I. Joe: The Rise Of Cobra. These are quite different than the types of search trends you would find on Google trends or realtime trending topics on Twitter. Even the trending topics over the past 24 hours (District 9, Woodstock Festival, Usain Bolt, Gina Carano) are quite different than the hot searches on Google. And, no, I have no idea why Perseids was the top trending topic last month, it is usually visible in the summer. You can search for any topic, and the you will get a chart showing pageview trends, along with the actual article placed in an iFrame below the chart. It’s as good a way as any to explore Wikipedia. The site is built on Cloudera’s version of Hadoop.      
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| Posted: 11 Mar 2010 06:05 AM PST
Read the rest of this story on CrunchGear…      
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| Motally Brings Mobile Analytics To Smartphone Games Posted: 11 Mar 2010 05:58 AM PST
Motally’s game-oriented analytics platform allows publishers to track in-game data including where users drop out in-play and which levels users interact with most. Motally also allows for the dynamic changing of the game’s design, allowing developers to measure the impact of changes immediately. As a result, publishers can tweak their games including design, performance, and ad placement by pinpointing areas of the game with the most traffic and identifying trouble areas. Motally's game analytics allows publishers to analyze what level players are reaching and then dropping off, determine the top players and their high scores within a game, and to reach out to those on the leaderboard and present them with special offers or advertisements. The data also includes which virtual goods on an application are most popular, which games are most popular in a developer’s portfolio of games, and the conversion rates of players opting into paid premium game offerings. Game developer Portable Zoo has already been using Motally’s analytics, and claims that data collected from the platform allowed the developer to adjust games to increase average engagement time, and the overall appeal of games. Motally’s venture in gaming is smart considering the rapid growth of mobile gaming, especially on smartphones. Motally, which recently launched an extension of their mobile analytics to include content developed on Apple's iPad and rolled out a flexible API, support analytics for applications on the iPhone, Android, and BlackBerry platforms as well as the mobile web. Motally offers more advanced features that allows developers to troubleshoot and debug their products from anywhere in the world, without having to re-deploy apps and games to the Apple iPhone store. For a young startup, Motally has seen significant traction as a mobile analytics provider. Backed by renown investor Ron Conway, Motally's clients include Twitter, Yelp, Fandango and Verizon.
     
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| The Magic Mouse, Fixed At Last Posted: 11 Mar 2010 05:41 AM PST  I handle a lot of mice in this job (right now I'm using the Mionix Naos 5000) and I have to say that if a mouse were, like the Magic Mouse, shaped completely wrong for human hands, I would throw it away and never speak of it again. Others, while perhaps more crafty, are far less principled, and will go so far as to fabricate a silicone crutch to rest their hand on. There, I fixed it!
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| Motorola To Replace Google With Bing On Chinese Android Phones Posted: 11 Mar 2010 05:30 AM PST  If I were a spit takin' man, I'd do a spit take right now. Motorola, stalwart of freedom, will work with Chinese carriers to add Bing to Chinese Android-based phones, ousting Google Search and Maps from the scene. Now this isn't meanness on Motorola's part although Reuters notes that this move could have something to do with that whole Great Chinese Google Hacking Incident a few weeks ago.
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| MyEdu Will Be Your Curriculum Guide And Virtual College Advisor Rolled Into One Posted: 11 Mar 2010 03:00 AM PST
To date, over 2 million students at 750 universities have used MyEdu to earn their degree. MyEdu’s suite of online products try to streamline the entire process of a college student’s lifecycle, from selecting a college through to earning a degree. The suite includes detailed course descriptions, grade distributions, official course evaluations, and student reviews to pick the right classes; and schedule Planner to build the best schedule that fits a student’s time constraints and goals. MyEdu also includes a graduation and degree roadmap to help students build a plan and stay on course towards the degree they want in order to graduate. And the academic progress dashboard allows students to track their grades in a centralized place. MyEdu charges a $20 annual subscription for the entire academic suite. The startup, which just raised $5.5 million in funding from Bain Capital Ventures, has a compelling model to help both students and parents participate in the college planning process. And as colleges are now rapidly adopting web technologies as a educational tool (i.e. Blackboard); it makes sense for universities to do the same for college advising.      
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| Lucid Imagination Raises $10 Million For Apache Search Technology Posted: 10 Mar 2010 11:56 PM PST
Lucid powers enterprise search technologies using the open source Lucene/Solr search. Customers include Zappos, Nike and Netflix. The new funding will be used to accelerate the adoption of Lucene/Solr search technology. Launched in 2009, Lucid is seeing revenue in the “millions,” and counts Google’s enterprise search product as a direct competitor.      
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| Opera Mini 5 Beta Now Available For Android Posted: 10 Mar 2010 11:00 PM PST Sure, Opera Mini may (or may not) already be the most popular mobile browser in the world — but why stop there? Following up on the Android release of Opera Mobile 4 just over a year ago, Opera has just launched Opera Mini 5 for Android into public beta. The jump from version 4 to version 5 is pretty huge, introducing a handful of features that Opera says “makes your mobile browsing experience as close as it can be to your desktop experience.” Read the rest at MobileCrunch >>      
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| Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Farmville. Posted: 10 Mar 2010 07:36 PM PST
While that may be a part of social networking (a rather large, hugely profitably part), it’s not really social. That’s why location-based networks excite me: they have the potential to bridge social networking with actual social activity. And that’s exactly how Pelago is positioning the latest version of its location-based app, Whrrl 3. The core idea behind the new iPhone app (which launched in the store today) is that people inspire others to do things. So when you see a friend is out doing something fun, you may want to join them. Or it may entice you to go out and do something else, and hope others see it on Whrrl and join in. It’s the grouping of people with similar interests into “Societies” that is a key to Whrrl 3. For example, a basic society is that each venue in the application has its own set of “regulars.” If you visit the place enough times, you unlock the badge making you a regular, and giving you access to member-level activities, such as recommendations and specials nearby. One of these societies, launching alongside the SXSW festival in Austin, Texas this week is the Austin Underground which “will provide members with at-your-fingertips access to the hottest parties, events, and other fun things to do at the conference,” according to Whrrl. Over 50 merchants in Austin are participating to provide exclusive offers, apparently. To unlock the membership, you have to check-in at some of the following places: Four Seasons Hotel Austin, Outback Steakhouse, Cool River Cafe, Chuggin' Monkey, J Black’s, Red Fez and Third Base, and others. Other key features of Whrrl 3 include Recommendations — you create these (with photos, if you choose), to let others in your social graph (or your society) know fun things to do in an area. Ideas, are recommendations served up to you from societies you’re a part of, your friends, or Whrrl’s algorithms. Fun Facts are shown each time you check-in to a venue, with information about it. And of course, there is a point system (Influence Points) that turn the whole thing into one big game. What’s interesting about Whrrl’s game is that you can get point by inspiring others to do things with the app. Points also allow you to level up in your societies for more special deals. All of this is an extension of the “footstreams” idea that Whrrl launched last December. That’s where they also first introduced the society idea as well. The key to both of those is about real people doing real things in the real world. That, in turn, shows what you’re interested in, and allows Whrrl to clump you into these groups with out like-minded people. So that all sounds great, but will anyone use the app? After all, adoption has been a problem in the past and this isn’t the first time Whrrl is pivoting its product. In fact, they actually did exactly a year ago with Whrrl 2 just before SXSW. Their main problem is convincing people to use Whrrl instead of the current location-based darlings, Foursquare and Gowalla. That’s going to be difficult because those networks are quickly building up social graphs and once those are established, users are less likely to leave. So Whrrl needs something to differentiate itself, and while their pitch to me is good, it’s an entirely different matter convincing users. And the things that would seem to help differentiate networks like Whrrl actually hurt them sometimes. For example, since location-based services are still new to so many people, it’s best to keep things as simple as possible. But Whrrl is piling on features that, while maybe cool, are likely to confuse new users. Still, if Whrrl is able to secure some solid deals around Austin to get people using the app and checking-in, that could certainly get people using it. Of course, Foursquare and Gowalla have their own deals too. Then the problem becomes one I’ve had this past week while testing out all these location apps: fatigue. I can’t possibly check-in with each of these apps each time I move from place to place. The people I’m with have started rolling their eyes at me while I take my 10 minutes to check-in to all the different apps. I’m not saying there can be only one. But one would sure be nice. Find Whrrl 3 in the App Store here.
     
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| doubleTwist’s iTunes Alternative (That Works With Android) Adds Podcast Support Posted: 10 Mar 2010 06:15 PM PST
Co-founder Monique Farantzos says that doubleTwist has built and integrated a podcast search engine with 20 times as many podcasts as iTunes offers. Rankings are based on popularity (as opposed to a simple listing that would grow unmanageable with that much content). The new feature is launching on Windows now, with Mac support for podcasts coming next month. Later this year, doubleTwist will offer an API allowing other applications to tap into the podcast search engine. The company is also planning to launch a client for Android (which would presumably allow users to stream content) over the summer. Farantzos says that doubleTwist is also going to start offering more cloud-based services. In May, users will be able to store the podcasts they’re subscribed to server-side, so they’ll be able to use the same subscriptions on their desktop and mobile clients without having to dock them together. While it supports many devices, doubleTwist is becoming increasingly popular as an ‘iTunes for Android’. In January, it forged a partnership with T-Mobile, which promotes doubleTwist and has pre-installed it on some devices. Now, 53% of doubleTwist users are using it to sync with Android phones. The application also supports syncing with many other devices, including WebOS, BlackBerry, Sony PSP, and digital cameras. doubleTwist is still missing some of the functionality that iTunes has, like the ability to download TV shows and movies. But the podcast functionality will add some video content, and 1 in 5 users are using it to manage video content they already have. And some people may even appreciate the added simplicity if they’re just interested in music. In any case, it probably isn’t worth holding your breath for doubleTwist to add movies and TV downloads any time soon — content owners are still set on wrapping that content in DRM. Also see Songbird, another iTunes alternative (you can see our past coverage here).      
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| Indiagames Partners With IPL And Facebook To Launch Social Cricket Games Posted: 10 Mar 2010 06:00 PM PST
Earlier this year, Google landed a “landmark” deal with Global Cricket Ventures, the licensing partner to the Indian Premier League (IPL), which would give them the so rights to live stream cricket matches from the IPL on YouTube. This is a huge deal because the streaming of the 2010 IPL season (which starts on Friday and lasts for 45 days) is the first time a large-scale global sporting event will be streamed; with the reach expected to be at least a half-a-billion viewers. Now of of India’s largest gaming companies, Indiagames, has bought the official gaming rights to the IPL tournament to deliver games around the Indian cricket tournament. Indiagames will be launching a series of web and mobile apps throughout the next 45 days. The first app, called IPL Indiagames T20 Fever, is an online game that uses Facebook Connect to allow users to create cricket teams consisting of both Facebook friends and IPL professional cricketers. The game will also include micro-transaction support, allowing users to users to virtually buy IPL players to improve their chances of becoming the IPL Champion. A second, not yet released online game, called 'IPL Indiagames 140Cricket' will be based on a "Cricket Manager" concept and will target Twitter and Facebook users to construct and manage teams. The gaming company will also be rolling out a Facebook game as well. Indiagames partnered with Facebook to develop all three of the games. While the IPL tournament will be streaming on YouTube, the fact that the official game will have a presence on Facebook will certainly draw Indian cricket fans to the social network. This should help give Facebook an edge over rival social network Orkut in India.      
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| Brizzly’s Been Busy — Buying Apps, Creating Guides, And Going On Picnics. Posted: 10 Mar 2010 05:55 PM PST
The Brizzly team went into hibernation because they made a couple of acquisitions, and have been working on a new feature. First, they bought one of my favorite Twitter iPhone apps, Birdfeed. One of the earliest apps to gain Twitter geolocation support, I had been worrying that Birdfeed would go extinct because developer Buzz Andersen recently joined Jack Dorsey’s mobile payment startup, Square. But since the acquisition (which actually occurred in the November/December timeframe), Andersen has been working closely with the Brizzly team to wrap the app in its new skin. And it’s more than just a new skin, as Brizzly for the iPhone, the app gained support for posting pictures to the service (or using Flickr), Twitter Lists, and tab editing to better customize the app. Also, if you are on a tweet page that has a photo link attached, you’ll be able to see a preview of that photo. It’s a robust client that stands among the best for the iPhone. And it has a bonus feature: News. The News tab on the iPhone app actually ties in to the big new feature for Brizzly itself: Brizzly Guide. Previously, Brizzly’s website had an area on the side where users could explain the current trending topics on Twitter. Now, that area is a larger site, Brizzly Guide, which gives you more detail about the trending topics. This is actually quite useful as a source of news information because it can tell you both quickly and rather throughly why something is trending. For example, this page for Chuck Norris shows his name is trending because today is his 70th birthday. The page includes images (in this case, of Norris), and links to other relevant information about him. It also has an except from Wikipedia to tell you more. These Brizzly Guides are all community-built, like Wikipedia. Anyone (with a Brizzly account) can edit them at anytime. Top contributors are displayed at the bottom of the Guide site, as are top trends this week. You can also search these guides, to look up previously hot topics. The other acquisition Brizzly made could potentially be very interesting in the long run: Wikirank. Though the service was shut down a little while ago so that the team behind Small Batch Inc. (its parent) could focus on their new project, Typekit (which aims to better fonts to the web), it remained an interesting one. As a visualization and analytics tool for Wikipedia, Wikirank showed data in interesting ways that offered insight not seen on the face of Wikipedia itself. Though Brizzly co-founder Jason Shellen isn’t yet sure what they’re going to do with Wikirank, the idea will probably be along the lines of visualization and analytics of this Brizzly Guide information. Shellen also notes that Brizzly signed an enterprise agreement for Typekit so that they can use it on Brizzly Guide. Something else Brizzly has been working on: a new idea called “Picnics” (here’s an example). Basically, this allows someone to pick out tweets from the public Twitter stream and respond to them in a different, but still public, environment. Brizzly tested out the idea the other night during the hit Fox show House (frequent House director Greg Yaitanes is an investor in Brizzly parent Thing Labs), and Fox even promoted it. Actor Jesse Spencer (who plays Dr. Robert Chase on the show) responded to tweets directed at him as they came in. While Picnic isn’t ready for a full-scale roll-out just yet, Shellen notes that it “should prove to really transformative for us in the near future – expect to see more picnics in the future.” And if all that wasn’t enough, something else Brizzly has been working on recently: a new round of funding. Stay tuned. Find the free Brizzly iPhone app in the App Store here.      
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| Sonos To Take Investment From Index Ventures, Add Mike Volpi To Board Of Directors Posted: 10 Mar 2010 04:41 PM PST
Volpi will bring real expertise to the Sonos board. As recently as 2007 he ran an $11 billion routing and access products busines for Cisco. He clearly knows how to sell products at scale. Sonos has been around since 2003 and has raised some $40 million from private angel investors and BV Capital. Until last year the company sold very high end music products that users loved passionately, but the mutli-thousand dollar price point for a complete system made mainstream penetration difficult. But in 2009 Sonos began selling a new product, the S5 music system, that users control via their iPhone. The S5 is just $400 and has driven “massive growth” says the company. Like Flip last year, Sonos likely had a choice between selling now or raising new money for major expansion. Flip sold to Cisco. Sonos, it seems, is taking more money, but adding an ex-Cisco exec as well. Perhaps they’ll get their cake and eat it, too. Sonos wouldn’t comment on this story. But we believe the deal will close and be announced in the next week or two.      
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| With Its New Release, Gowalla Expands The Check-In Game (Video) Posted: 10 Mar 2010 04:29 PM PST
Gowalla version 2.0 for the iPhone just hit the App Store today. With it, you’ll notice a few different things. First and foremost, the overall look has been updated from a sort of Army green, to a more subtle light green that is much easier on the eyes. More significantly, the toolbar has been reworked so that now social activity is front and center when you load the app, while your own activity is the last tab. Both of these changes are things I’ve complained about since day one with Gowalla, so they’re certainly welcome. But that’s not why I’m excited for the app. I’m excited because it takes the idea of the check-in and extends it. Specifically, you can now add pictures and comments to check-ins in Gowalla. This makes for a much richer social experience both using the app and the website (the data goes over there as well). As founder and CEO Josh Williams describes in the video below, there were a lot of people who wanted to talk about the social activity on Gowalla, but previously they had to text message or email their friends to say something like “hey I saw you check-in at the restaurant, want some company?” Now, that type of dialogue can take place all within the app. Now, others have tried to add additional layers to check-ins in the past. Why I think it works with Gowalla 2.0 is because they keep it simple. The application is extremely handsome (since the beginning, everyone is quick to note how good the designers are working for the team) and intuitive. There are only a few basic things you can do, and all are obvious from the main screen. You can either check-in at a venue, comment on your friends’ check-ins (with the new chat bubble in the stream), look at the spots around you, see trips (pre-planned venue excursions), or look at your own activity. Previously, with Gowalla, I thought the focus was too much on their virtual items. Those are now tucked away in your Passport (your profile). They’re still important, and will be increasingly so for Gowalla’s revenue model (trading virtual goods for real-world items), but they’re not in your face, confusing users. All that said, there are two downsides still to the service. First, the social activity stream includes everybody that your friends with. With Foursquare, the people currently in the same city as you are highlighted; Gowalla doesn’t do that. I suspect that will be very annoying to my friends not going to Austin this week for SXSW. Their stream will be a constant reminder that they’re not there — and they likely could care less about my check-ins, since they can’t possibly come and meet me. The second downside is that Gowalla’s API remains read-only. That means while other services can pull out Gowalla’s data, they can’t put anything back in. That means there will be no Gowalla apps besides the ones they make (at least for now). Williams explained the rationale behind this as Gowalla wants to stay in control of the user experience (a rather Apple-like argument). That makes some sense, since there are all these virtual goods that will be flying around, and it will be hard to make sure every third-party app is implementing them correctly. Also, Gowalla is much more strict about its location-based check-ins then say, Foursquare. They’re so strict, in fact, that it’s been an issue in the past (and in some cases, still is), with people not being able to check-in places they’re actually at because the GPS is wonky. At the same time, this helps a lot with gaming the system, and that will be increasingly important as Gowalla strikes deals with partners based around check-ins. Listen to Williams talk more about the new app, as well as his thoughts on AT&T’s network, some SXSW specials, rivals, and yes, even the news that Facebook is apparently looking at federating some of Gowalla’s (and Foursquare’s) data for its own location offering. He also notes that with the new release, Gowalla is expanding the idea of checking-in to be more of a bucket of elements now, including images and comments. Interesting. (Sorry in advance that I shot the video vertically on my iPhone — gotta stop doing that.) You can find Gowalla 2.0 in the App Store here. It’s a free download.
     
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| Why AOL May Just Abandon Bebo Rather Than Sell It Posted: 10 Mar 2010 03:54 PM PST
No one argues that Aol underpaid for Bebo. And the social network has fallen from 22 million monthly unique visitors when it was acquired to just 14.6 million today (Comscore worldwide). But even so, Bebo clearly has some value on the open market. Despite that value, Aol’s best financial option for Bebo will likely be to abandon it rather than sell it, say corporate tax experts we’ve spoken with. Here’s why – complicated corporate tax rules will let Aol write off the full purchase price of Bebo if they declare it worthless and abandon the asset. With Aol’s effective tax rate of around 45%, that’s $380 million and change in their pocket in taxes that they’d be able to avoid. A sale of Bebo would almost certainly be less attractive. If someone were to pay them $100 million for the service, which is optimistic, Aol could still offset the remaining $750 million as a tax loss. But it could only apply against long term capital gains, and Aol doesn’t have any to offset against. They’d have to carry that loss forward and hope for future gains to offset it against. One corporate tax attorney we spoke with wouldn’t discuss Aol specifically, but did confirm the logic of the approach. Bryan Smith, a partner at Perkins Coie, says “Without getting into any specific facts or companies, it will often be more attractive for a U.S. corporation to simply shut down a subsidiary and claim a deduction for the worthlessness of the stock against ordinary income instead of selling the stock at a distressed price and taking a capital loss, which may only offset capital gains.” If Aol were to abandon Bebo they couldn’t pull any of the assets of the company back into Aol, say the experts we’ve spoken with. Otherwise it becomes a non-taxable liquidation. If Aol had debt or preferred stock on the books with Bebo, though, they could pull out assets to offset that liability.      
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| How The iPad, And The Slate Computer, Will Evolve In The Next Two Years Posted: 10 Mar 2010 03:54 PM PST  With the iPad hitting pre-order in two days and shipping in April, it's important to think about when and why to buy the iPad. Based on our understanding of the product lifecycle and expected moves by Apple's competitors, we foresee big changes in the ultraportable landscape with the ultraportable/netbook as we now know it mutating - or branching - into a new species of media oriented Win7 and Android devices. Here's what we can expect. April 3, 2010 - Big launch. Light crowds at the Apple Store. This isn't huge-huge. It's medium-huge and I don't think you're going to see an army of the pasty arriving at your local shop clamoring for iPads. This is Apple's wait and see product, although I don't doubt between 3-5 million won't wait and see in 2010. May-June 2010 - Chinese knock-offs will flood the market and we'll see a nice collection of weird, mutated slates hitting the more esoteric sites. Nothing major and no big sellers. Summer 2010 - Dell and HP release their devices. Dell's is called the Mini 5 AKA the Streak and HP's as of yet unamed. These guys will wait until the waters have been fully tested before they move with their devices.
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| How To Use Video SEO To Jump To The Top Of Google Search Results Posted: 10 Mar 2010 03:29 PM PST Editor’s note: In the following guest post, Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Fliqz is an online video platform. As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google's search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to "blended" search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for top rankings. But where problems arise, so do opportunities. Although Google's newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking. Here's what a blended search result looks like for the search query “777 built in 4 minutes“: Those images at the top of the search results are video thumbnails, and today, there's only two ways to get there: 1. Upload your video to YouTube. The advantage of this is that you are 100% certain to be indexed into Google's search engine. This does not guarantee you'll get a first-page result, but at least it ensures that Google knows your content exists. The drawback, of course, is that anyone who clicks on a YouTube result will be taken to YouTube, which may be fine if your goal is branding (i.e., you only care that people watch your video). If your goal is driving traffic, as is typically the case with SEO, this won't be a successful strategy. Your other alternative is: 2. Video SEO Video SEO is a set of techniques designed to make sure that:
Here's how to make it work: You Need Video Content Google is fairly flexible in what it considers to be video content. You can use actual video footage, but screen captures, slide shows, animated PowerPoint slides, and other content will work just as well. Google can't actually "see" what's inside the video content, so it relies on title and other meta-data to determine what content your video actually contains. Submission, Not Discovery With traditional web pages, Google utilizes crawlers to discover and index web content. Unfortunately, Google can't read Flash very well (although it is trying), and as a result, most video content is invisible to Google's search crawlers. Therefore, the best way to appear in Google's blended search results is to submit your video to Google using a Video Sitemap. This is similar to an XML sitemap, but is formatted specifically for video, and only contains information about your video content. It is submitted using Google's Webmaster Tools. The most common error in Video SEO is to assume that because you have submitted the web page on which a video resides, that the video content itself is being indexed. You'll also need to make sure that you have a robots.txt file on all video pages, to ensure that Google can easily verify that the locations on the Web you've submitted do in fact exist, and that they contain embed codes which indicate the presence of a video. Title and Title Tags When ranking videos, Google primarily considers the match between search keywords and the video title. Although Google allows you to submit other meta-data such as description and keywords, these currently don't have much influence on your search ranking. Google likes it when the title tag of the page matches the title of the video, and will give a higher weighting for results where this is the case. Video SEO is Long Tail Like traditional SEO, you're much more likely to see results with Video SEO if you target more specific, or longer tail, search terms. A video titled "Dog" is unlikely to produce a first-page ranking, while a video titled "German Shepherd Police Dog" will be more likely to score well in Google's algorithm. Since Google can't determine the actual content of the video, you might consider submitting the same video multiple times with different titles that match potential search terms. New and Small Don't Matter With traditional SEO, the age of a website is an important consideration for Google in deciding its ranking. Google also considers things like the number of pages on the site, and the number of links to the site, along with the importance of the places those links originate. In Video SEO, none of this matters. This means that even new sites and small sites can compete on equal footing with larger and more established players. Publishers who are too small or too new to even consider traditional SEO can still be taking advantage of Video SEO opportunities. For the Foreseeable Future, Video SEO is a Winning Strategy As time goes by, Google's discovery and indexing of video content will no doubt become more sophisticated, and as competition for video results increases, it will become harder for sites to achieve these first-page rankings. However, the number of web pages still massively outnumbers indexed video assets, and for as long as that continues, publishers will have an opportunity to jump to the top of Google's search results through Video SEO.      
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| Deja Vu: Eyeblaster Files For $115 Million IPO, Again Posted: 10 Mar 2010 03:20 PM PST
The company makes a variety of products, including MediaMind, which is an ad serving and campaign management tool. Last year the company earned $65.1 million in revenue, up from $44.7 million in 2007. The New York-based company was founded in 1999 and has 36 offices around the world.      
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| BoomStartup Gives Utah Its Own Startup Incubator Posted: 10 Mar 2010 03:02 PM PST
Based in Orem, Utah at the Canyon Park Technology Center (the original site of WordPerfect Corporation), BoomStartup is a full-time program that will run from May to August and provides each selected company with seed capital (up to $15,000), mentoring from entrepreneurs and technologists, free office space and resources, and education that takes them through the various steps of getting a tech startup off the ground. For its first rounds, the organization will choose eight startups to participate in the program. Applicants for BoomStartup must have a founding team (two or more individuals) and an idea with a focus on web, mobile, software, and non‐hardware tech. Startups can apply here. BoomStartup was founded by Utah angel investor John Richards who invested in Omniture. BoomStartup is made up of seven other mentors and investors in the fund. Each investor-mentor has contributed $15,000 in the fund. Investors include Omniture co-founders Josh James and John Pestana, Ralph Yarro, Nobu Mutaguchi, Martin Frey, and Rod Watson. It’s always great to see investors and former tech executives investing time (and money) in promising startups and ideas. And we are seeing a plethora of innovative startups emerging from a variety of incubators around the country and world, including Y Combinator, TechStars, The Founder Institute, Launchbox Digital and more. Continued Richards: "This group of investor-mentors has a track record of growing successful businesses and creating innovative technologies. Their expertise and vision will be invaluable to the selected companies, and give them the know how to overcome the obstacles they might confront, whether that be on the business or technological side." BoomStartup will host a series of "Meet the Investor-Mentor Days" through the April 12, 2010 deadline; the first will be held Friday, March 12, 2010 at 4 p.m. at the Canyon Park Technology Center, Building J (1401 N. Research Way, Orem, Utah). Investors-Mentors will be on hand to talk with prospective applicants about business, technology and discuss strategies for their businesses.      
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| Google Reader Makes A More Visual Play Posted: 10 Mar 2010 02:08 PM PST Google launched a new service today in from its Labs called Google Reader Play. It is a more visual way to browse through the most popular items being saved and shared on Google Reader. When you launch it, you are presented with a large photo, video, or text excerpt on the main part of the screen, and can flip through by clicking on arrows or selecting an item from the filmstrip at the bottom of the screen. Google Reader Play doesn’t require you to sign in, but if you do then you can star, share, and like items, and it starts to recommend things to you based on what your friends share, star, and like in Google Reader. The user interface seems to borrow a lot from StumbleUpon, with its concept of randomly flicking through the best stuff on the Web. In particular, it’s very similar to StumbleVideo, except it includes more than just videos. It is very image-heavy. The user interface reminds me of some elements of enjosythin.gs as well in the way that it presents images and text excerpts in a blown-up manner. The arrows are very Fast Flip, another Labs experiment for the Google News in making magazine and newspaper articles more visually browsable. Like many of its other recent efforts, especially with Buzz, Google Reader Play is an attempt to encourage more direct sharing and to capture that sharing data. More and more Website referral traffic is coming from sharing service such as Twitter and Facebook. Google wants to be in the sharing game as well.      
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